Wednesday, November 28, 2012

#10 Celebrity Style

All of us have celebrities that we look up to for many different reasons, but for us fashionistas we look up to them because of their style. I wanted to put together a post about the celebrity's whos style I look up to the most.

Kate Middleton
She keeps her style so clean and classic. She has also shown us that outfit repeating is okay, even for a princess.

Sophia Bush
Sophia stays very fashionable while also being comfortable. That's what every stylish girl wants to achieve.

Mary-Kate & Ashley Olsen
I have grown up with these girls, but I have always loved their style. 

Olivia Palermo
Olivia is THE NYC Diva! I love to see what she is wearing everyday!

Courtney Kerr
Courtney is from my hometown. I love to see her Texas style with a little diva thrown in!

I have had such a blast writing these blogs all semester. Thank you for everyone who has been reading. I hope to keep up with them. Check back soon for some new updates!

Until Next Time!
XOXO
Shelby





Monday, November 26, 2012

#9 New Show Formats

Over the years fashion shows have evolved tremendously! The biggest new show format I have seen is the Victoria's Secret Fashion Show. They actually have musicians out on the runway singing and walking with the models as they move down the catwalk. I think this is very cool, and a great new way to integrate music into fashion! Here are some VS shows from the past years!

2010

2011

I can't wait to see how the 2012 show plays out!

Until Next Time!
XOXO
Shelby

Wednesday, October 31, 2012

#8 Lookbooks

Lookbooks are a great way for retailers and buyers to get a closer look at a designers line. Hosting a fashion show is a start, but the lookbook shows the details of the garments, and allows you to look at the clothes for longer than the 30 seconds that they are on the runway. Here is an inside look from the Vince Camuto Fall 2012 lookbook.








Lookbooks can be very handy, even for your average consumer. We get a closer look to see if we actually want to buy.

XOXO
Shelby

Sunday, October 21, 2012

#7 Trunk Shows

Trunk shows are a major part of our industry, particularly for the designers themselves. These shows allows the designers to sit down and talk directly with their consumers to find out what they like and what they don't like. Stores also benefit from the trunk shows because they bring people into their stores but the stores themselves are not in charge of the merchandise presented at these shows.

A "trunk show" is a special sale in which vendors present merchandise directly to store personnel or select customers at a retail location or another unique venue.


Here is an article I found that tells a little more about the benefits of trunk shows.
http://www.nbcnewyork.com/blogs/threadny/Designers-Focus-On-Trunk-Shows-To-Boost-Bottom-Line-118749264.html

I haven't attended any trunk shows myself, but hopefully in the near future I will.

Have you ever attended a trunk show?

XOXO
Shelby


Thursday, October 18, 2012

#6 Video Fashion Shows

With all of the technology that we have now, fashion week has changed. Most of the shows are streamed live on the internet. I think that this is so great. There are only so many people who are able to actually attend the shows, so this is a wonderful asset for anyone else who would like to watch. We used to just be able to see pictures but with videos we get to feel like we were actually at the show. Here are a few of my favorite ever shows that were captured on video.

Louis Vuitton Spring/Summer 2012
The use of the carousel is genius. This is probably my favorite show of all time.

Louis Vuitton Fall/Winter 2012-2013
Marc Jacobs always puts on a fantastic show. This one did not disappoint.

Chanel Fall/Winter 2012-2013
I adore this show. It's not too over the top, and it's Chanel. How could you not love a Chanel show!?

Alexander McQueen Fall/Winter 2012-2013
Alexander McQueen was one of my favorite designers, and still is one of my favorite brands.

I love when designers bring their creativity to the show itself rather than just the clothes. I believe that it is a whole package. It gets a little boring when the models are just walking down a white runway. These are all amazing and definitely worth watching the whole video.

What's your favorite fashion show!?

XOXO
Shelby

Friday, October 5, 2012

#5 Retail Windows

Visual merchandising is a huge part of the retail industry. The windows of a store is the first thing the consumer sees. Most people think that the set up of the clothes at the front of the store is the most important. I believe that the windows are. They are the hook. The creativity is what draws consumers into the store. As I was walking in the flat iron district the other day I came across two stores that had amazing windows and would definitely draw me in to come shop.

Madewell 
5th Ave between 18th & 19th



I absolutely love the way they used yarns in the backdrop behind the clothes. It goes perfectly with their words of "Layer up in sweaters". They also draw people in by picking the fall colors that everyone is dying to get their hands on right now. I'm also a big fan of the dress forms they use. I don't like the mannequins that places like H&M uses. When they have faces and fake hair it really freaks me out. By using these, consumers can picture themselves wearing the clothes. These windows are very true to Madewell's aesthetic. I think that is very important in this industry.

Kate Spade
5th Ave between 20th & 21st



I love love love the use of the crossword puzzles in the background. Even though the windows are pretty simple I think they stay true to Kate Spade. The crossword puzzles have some fall words on them which is perfect for this time. They are also displaying their best fall clothes in amazing colors. I don't love the mannequins, but they work with the way they displayed them.

XOXO
Shelby






Saturday, September 29, 2012

#4 New York Times Blog

The New York Times in my opinion is one of the best newspaper publications that our nation has. From world news, sports, arts and travel the NY Times keeps us up to date on everything happening in the world. Naturally I love the Fashion & Style section that The Times offers. For those of you that aren't up to date on the fashion scene, i'm going to pick apart an article from the style section, and help you understand exactly what Cathy Horyn and Eric Wilson are trying to portray.

Here is the article:

A fashion reporters language consists of five things.
1. Silhouette/Design
2. Details
3. Color
4. Fabric
5. Creative "Jargon"

Keep this in mind when reading any publication related to fashion.
This article in particular  is recapping some of the moments from London Fashion Week.

The first show Cathy writes about is Philip Treacy. Mr. Treacy is a legendary hat designer. Lady Gaga wears a lot of his designs.

His 2012 hat show was described as being quintessentially British. The hats had punk feathers, lagoons of swirling straw, a huge saucer with a yellow happy face. When you think of these words you don't think hats, but that is the brilliance of Philip Treacy. She only described his hats with details and color. no fabric or design was discussed, so if you don't see pictures your mind is left to imagine.

Next Cathy talked in much detail about Christopher Bailey's Burberry show.
She loved the color of metallic tones such as inky blue, fuchsia, copper, pink, and green. Cathy explains how these colors are what you see in the city standing on a bridge over the Thames River. I one hundred percent agree with her statement. When I traveled to London I loved seeing all the colors at night. It was absolutely beautiful. She then talks about the silhouette of his famous trench coat. She describes it as being cut corset tight in pleated satin. Cathy was very impressed by how Mr. Bailey was inspired by London itself and brought that into every aspect, even the tinted vinyl handbags.

Next up, Tom Ford.
Cathy describes his collection as streamlined, with a new interpretation of biker shorts. He uses a trim popover top with patches of black patent leather. We can definitely picture that in our heads. It totally captures the essence of London.

She also briefly mentioned Mary Katrantzou's postage-prints and Simone Rocha's cotton eyelet separates. When Cathy uses fabric description it makes it much easier for the known fashion connoisseur to understand what she is talking about.


She also uses the terms color blocking, stripes and neon jolt. These are all terms that most people understand. Cathy's articles are very easy to understand if you stop and think of the adjectives she is using.

Throughout this article Cathy focuses on how these designers looked to London with its originality and creativity to inspire them for their collections.

When describing Christopher Kane, Thomas Tait, and J.W. Anderson, Cathy uses many fashion terms that directly correlate with the atmosphere of London.
She talks about the impressive free hand quality in the cutting, a great sense of judgement, contemporary spirit with a solid sense of couture, and a sophisticates sense of sensuality. I couldn't have summed up London fashion any better.

In this article in particular she refers to a lot of fabrics such as striped knits, stretch satin, jersey, and leather. She also uses some creative jargon such as lanky, gel squiggles, wing nuts, and wormed.

Hopefully now you are able to understand the crazy way we describe fashion. Just remember the five key classifications and you will be fine.

XOXO
Shelby