Visual merchandising is a huge part of the retail industry. The windows of a store is the first thing the consumer sees. Most people think that the set up of the clothes at the front of the store is the most important. I believe that the windows are. They are the hook. The creativity is what draws consumers into the store. As I was walking in the flat iron district the other day I came across two stores that had amazing windows and would definitely draw me in to come shop.
5th Ave between 18th & 19th
I absolutely love the way they used yarns in the backdrop behind the clothes. It goes perfectly with their words of "Layer up in sweaters". They also draw people in by picking the fall colors that everyone is dying to get their hands on right now. I'm also a big fan of the dress forms they use. I don't like the mannequins that places like H&M uses. When they have faces and fake hair it really freaks me out. By using these, consumers can picture themselves wearing the clothes. These windows are very true to Madewell's aesthetic. I think that is very important in this industry.
5th Ave between 20th & 21st
I love love love the use of the crossword puzzles in the background. Even though the windows are pretty simple I think they stay true to Kate Spade. The crossword puzzles have some fall words on them which is perfect for this time. They are also displaying their best fall clothes in amazing colors. I don't love the mannequins, but they work with the way they displayed them.