Trunk shows are a major part of our industry, particularly for the designers themselves. These shows allows the designers to sit down and talk directly with their consumers to find out what they like and what they don't like. Stores also benefit from the trunk shows because they bring people into their stores but the stores themselves are not in charge of the merchandise presented at these shows.
A "trunk show" is a special sale in which vendors present merchandise directly to store personnel or select customers at a retail location or another unique venue.
Here is an article I found that tells a little more about the benefits of trunk shows.
I haven't attended any trunk shows myself, but hopefully in the near future I will.
Have you ever attended a trunk show?